From All-Manual to Fully Automated: How AIS Athletics, a Multi-Venue Athletics Club in Dubai and Abu Dhabi, Runs on Okrabook
The Academy / Business
AIS Athletics is a multi-venue athletics club in Dubai and Abu Dhabi, with a structure to match. Coaching is delivered by a team of British Athletics accredited coaches across a full development pathway — from Mini Athletics (ages 3–5) and FUNdamentals, through Run/Jump/Throw and Junior Event Specialists, up to Performance, Competition, and an Elite Squad — running six days a week across more than half a dozen school and club venues in Dubai and Abu Dhabi. On top of regular training, AIS organizes 6–8 competitions a year and has built a genuine club identity — "Let's Go Lions" — around it. Running that many pathways, venues, age groups, and events at once is exactly the kind of complexity that breaks down fast on manual systems — and it's exactly what AIS needed to solve.
The Challenge
Before Okrabook, AIS Athletics — like most growing multi-venue clubs — was running its member journey manually: registration, session booking, attendance, and competition entries handled outside of one connected system. At AIS's scale — six-plus venues, term-based pricing that scales by weekly session count, and a competition calendar with 6–8 events a year — that manual approach meant slower processes for staff and a less reliable experience for members and their families.
The Okrabook Solution
A dedicated Athlete Portal (aisathletics.okrabook.com) where every family creates a unique profile per child, sees age- and level-appropriate sessions, and books directly — including free trials and assessments
A branded AIS Athletics mobile app, built on Okrabook's platform, giving members live updates, news, and event entry from their phone
A custom-built competitions module, developed specifically to AIS's requirements, so entries for their 6–8 annual competitions run through the same system as everyday training bookings
Automated scheduling and attendance across six-plus venues, multiple pathways, and term-based, pro-rated pricing — without manual reconciliation
The Result
Used for
AIS Athletics runs these parts of Okrabook:
"Previously we were doing everything manually. Now everything is automated — it's smooth, reliable, and we've had good feedback from our members. Their team built the competition module to exactly what we asked for, and the whole flow is amazing. It's saved us a lot of time and made the process smooth for our customers. I'd always recommend Okrabook."
Muhammad Sinan
Lead Coach, AIS Athletics
Running multiple venues, pathways, and competitions on manual systems? See what a platform built around your operations — not a generic template — can do.
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