Six Locations, One Pool of Talent: How Apex Sports Academy Runs Multi-Site Swim Training on Okrabook
The Academy / Business
Apex Sports Academy has built its name on precision — "Precision and Performance in Every Stroke" isn't just a tagline, it's how they run their Learn to Swim and Competitive Squad programmes across six sites in Dubai. Their swim programme is built on five values — Enjoy, Learn, Develop, Motivate, Compete — and it shows in the results: Apex swimmers appear across the UAE's age-group swimming records, and the academy has expanded well beyond the pool into tennis, basketball, taekwondo, and boxing. That kind of growth is a good problem to have — and a genuinely hard one to run on spreadsheets.
The Challenge
- Coordinating coaches and pools across six sites — different opening hours, different pool depths and lane availability, different age-group cohorts — without double-booking staff or facilities
- Tracking swimmer progression from Learn to Swim through to Competitive Squad, across multiple coaches, in a way parents can actually see
- Keeping parent communication consistent across six locations without it falling on WhatsApp chaos and manual admin
- Managing camps, clinics, and competition calendars alongside regular term-time classes without the schedule becoming unmanageable
The Okrabook Solution
Multi-location scheduling so every pool, coach, and programme — Learn to Swim, Competitive Squad, and the other sports — runs from one connected calendar instead of six separate systems
Athlete progress tracking that lets coaches log stroke development and squad readiness, and lets parents see it without a phone call
Unified WhatsApp communication for class reminders, schedule changes, and camp announcements — matching how Apex families actually communicate day to day
Facility and coach capacity management to prevent the kind of double-booking that's nearly unavoidable once you're running six sites by hand
The Result
Used for
Apex Sports Academy LLC runs these parts of Okrabook:
"Okrabook is highly efficient and user-friendly booking system, it has significantly contributed to the increase in our revenues. It makes the booking process quick and easy for our customers, and our coaches love it."
Ivy Candelaria
Operations Lead, Apex Sports Academy
Ready to run every location from one system?
Join academies in the UAE, Saudi Arabia, Singapore and Thailand that run their operations on Okrabook.
Book a demo →