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Customer Story6 Academies unified

Jeddah's First Multi-Sport Family Destination: How SportPlex Runs Six Academies and Court Rentals on Okrabook

CustomerSportPlex
SportFootball, Basketball, Tennis, Volleyball, Martial Arts, Bouldering (multi-sport)
LocationJeddah, Saudi Arabia
Business TypeMulti-sport academy, membership, and court rental facility

The Academy / Business

SportPlex is Jeddah's first multi-sport family destination — and the scope backs that up. Under one roof, SportPlex runs structured academies across six sports (football, basketball, tennis, volleyball, martial arts, and bouldering), a membership programme, and standalone court rentals, serving kids, adults, schools, and corporate clients as distinct audiences with distinct needs. Operated by Al-Mulaab Sport, SportPlex sits at the centre of Saudi Arabia's fast-growing family and youth sports market — a market where being first to offer this breadth in Jeddah is a real advantage, but only if the operation behind it can actually deliver a smooth experience across six different sports and multiple customer types at once.

The Challenge

  • Six academies with completely different structures (football and basketball run very differently to bouldering or martial arts) needing to coexist in one scheduling system
  • Serving four distinct audiences — kids, adults, schools, and corporations — each expecting a different sign-up and communication experience
  • Membership and court rental sitting alongside academy training, competing for the same facilities and needing clear separation in billing and access
  • Capturing and converting leads fast in a competitive, newly launched Jeddah market where a slow follow-up loses the family to a competitor

The Okrabook Solution

Academy management across six sports with sport-specific scheduling, coach assignment, and progress tracking rather than a one-size-fits-all class structure

Segmented programmes for kids, adults, schools, and corporations, each with tailored sign-up and communication paths

Membership management running alongside court rental and academy billing, so the same facility can serve a member, a rental customer, and an academy student without conflict

Fast, structured lead capture feeding directly into follow-up — critical for a newly launched destination converting first-time visitors into members and academy families

The Result

6academies, memberships, and court rentals operating from one connected system
Scalableoperational foundation as SportPlex expands across Jeddah

Used for

SportPlex runs these parts of Okrabook:

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